Other People’s Podcast

In the first official episode of Other People’s Podcast (OPP), host Pete Joseph sits down with content powerhouse Adrian Danila, an Atlanta-based podcaster and multifamily consultant. Adrian shares his proven podcast content strategy for maximizing every piece of content—transforming podcasts into a powerful business growth engine.
You’ll discover how Adrian went from an immigrant with limited English to leading multifamily executive, and how he leveraged podcasting to build his consulting brand and open doors to high-value business relationships. Adrian reveals why treating your podcast like a “gold mine” is the ultimate content production secret. From actionable tips for content repurposing (think transcripts, reels, newsletters, and beyond) to choosing the right platform—like LinkedIn for B2B leaders—this episode delivers strategies any small or midsize business can use to boost visibility and ROI.
Learn how to overcome perfection paralysis, start your own podcast with what you have, and tap into the power of consistent, authentic content creation. If you want to make your business the one with followers knocking on your door, don’t miss Adrian’s insights and real-world experience.
They Discuss:
Maximizing and repurposing podcast content.
Overcoming barriers to starting a podcast.
The power of in-person podcasting.
Building business and brand through podcasting.
The shift from traditional media to podcasts.
Podcasting’s impact on networking and relationships.
Consistency and passion driving podcast success.
Timestamps:
00:00 Social Media: A 24/7 Business
08:11 Inspiring Podcast Journey Ignited
12:17 "Just Start Talking"
17:53 Immigrant Adaptation and Challenges
24:37 Content Attracts Business
27:27 "In-Person Podcasting's Unique Impact"
32:44 Balancing Positivity and Opportunity
41:00 "Chris Finley: Real Estate Innovator"
45:43 Always On Camera: Behave Wisely
51:21 Podcast Insight: Celebrities Unmasked
57:25 Podcasting: Modern Day-in-Life Snapshot
01:02:43 Start Now, Perfect Later
01:07:30 Evolving Search: ChatGPT's Impact
01:14:26 Freestyle Conversations on World Events
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About Our Guest:
Adrian Danila is a nationally recognized mentor, educator, and consultant in the multifamily housing industry with over 20 years of experience. His mission is clear: elevate maintenance as a strategic driver of performance, value, and long-term success.
Starting in 2003 as a part-time groundskeeper, Adrian rose through leadership roles to oversee maintenance, capital projects, and renovations for portfolios of up to 32,000 apartment homes. He has held senior positions with Greystar, Balfour Beatty Communities, PMG, and Cortland, earning a reputation for solving complex operational challenges through systems thinking, people development, and hands-on leadership.
As founder of Multifamily X Consulting Group, Adrian partners with property management firms, ownership groups, and service providers to transform maintenance operations. His expertise spans workforce strategy, technician retention, service leadership, procurement, vendor management, and operational efficiency. He helps companies identify gaps in their maintenance function—and fix them.
Adrian has supported training initiatives tied to the CAMT curriculum and mentored professionals at every career stage, shaping the mindset and career paths of hundreds of technicians and service leaders.
Through his media platforms—Multifamily Chronicles, The Multifamily Hangout, and Multifamily X—he highlights the stories, innovations, and leadership lessons of the maintenance world, giving long-overdue recognition to frontline professionals.
Holding a law degree from the Romanian American University in Bucharest, Adrian brings a global perspective to his work. At his core, he is a builder—of systems, careers, and communities—dedicated to raising the standard of maintenance leadership and redefining how the industry values its most essential professionals.
 
To Connect With Adrian:
https://www.linkedin.com/in/adriandanila/
https://multifamilyxconsulting.com/
 
To Connect With Skutch Media:
https://www.skutchmedia.com
https://www.instagram.com/skutchmedia
https://www.tiktok.com/@skutchmedia?lang=en
https://www.linkedin.com/company/skutch-media/

In this eye-opening episode of Other People's Podcast, studio co-owners and hosts Marnie and Pete Joseph pull back the curtain on the world of "professional" podcast studios. Drawing on years of production expertise and real-life client stories, Marnie and Pete share insights on what truly sets a dedicated podcast studio apart, and why so many multi-use "studios" simply don't measure up. Whether you're getting ready to launch a show, or looking to level up your DIY content, this candid conversation is packed with practical advice to help you avoid costly mistakes when choosing a production studio and partner.
Behind the Scenes: Are All Podcast Studios Created Equal?
Spoiler alert: They're not. As Marnie and Pete reveal, many so-called podcast studios are simply music studios or event spaces that are being re-purposed. The result? Horrifying stories of out-of-focus footage, poor sound, lack of support, and a "garbage in, garbage out" approach that leaves creators disappointed and out of pocket.
But at Skutch Media, podcasting isn't an afterthought, it's their craft and their passion. The team's hands-on, service-driven approach ensures every client leaves looking and sounding their best, no matter their experience level.
Why This Episode Matters for Podcast Success: This conversation reveals the production secrets that separate successful podcasts from amateur content. Understanding these studio standards helps podcasters make better decisions about their production setup—whether DIY or professional—and ensures their content can compete in today's crowded podcast landscape.
What Makes Skutch Studio Different?
From state-of-the-art equipment and expert technicians to a unique, welcoming space designed specifically for podcasts, Marnie and Pete break down the little (and big) details that make all the difference. You'll hear tips for preparing to record, questions to ask any potential studio, and red flags that could save you serious time and money. Plus, they share their philosophy: care deeply about the final product and empower every guest to shine.
What You'll Learn:
Not All Studios Are Equal: Many "studio" options are repurposed event or music spaces with minimal podcasting expertise. Look for a studio where your content is the primary focus, not just an add-on.
Service Matters: The best studios support you from start to finish, helping with set design, equipment, coaching, shot approval, and even post-production, so you can focus solely on your content.
Sound Comes First: With most people listening (not watching), high-quality audio is essential. Skutch Media's setup, from microphones and headphones to acoustics, is designed to deliver rich, clear sound that sets your podcast apart.
Know Where Your Files Go: Ownership and control of your content matters. Always ask who edits your files and where they're sent, and don't settle for missing files or endless back-and-forth with distant freelance editors.
Preparation Pays Off: "Garbage in, garbage out." Take the time to organize your thoughts, develop a run of show, and have clear goals for every session. The best results come from thoughtful preparation paired with expert production.
Timestamps
00:00 Introduction to Why Most Podcast Studios Aren't Really Podcast Studios
03:16 Podcast Studio Considerations
07:19 Start Small for Success
12:20 How We Get Our Sound
17:50 Outsourcing Pitfalls
21:41 Skutch Studio Experience Described
24:41 Choose Quality Over Quick Fix
26:36 Podcast Planning
31:05 Customizable Set Design Tips
33:09 Share Your Experiences
Meet the Hosts:
Marnie Joseph & Pete Joseph are the founders of Skutch Media, a full-service podcast studio in Atlanta dedicated to helping creators and business owners of all experience levels launch, grow, and perfect podcasts that work for their business. With deep backgrounds in audio engineering, video production, media strategy, music, and entertainment, their mission is to combine technical excellence with true customer service, making sure you never walk away with a product you don't love.
Ready for Pro Help with Your Podcast?
Connect with Skutch Media:
Visit www.skutchmedia.com
Follow @skutchmedia on Instagram
Have a question or horror story? Email info@skutchmedia.com or DM on social—your experience may be featured in a future episode!
If you enjoyed this episode, please subscribe, leave us a review, and share with your fellow podcast creators and content producers. Want more behind-the-scenes insights into what makes podcasts successful? Follow Other People's Podcast on your favorite podcast platform and connect with us on social for the latest in strategic podcast production!
Keywords: podcast studio selection, audio production quality, professional podcast recording, studio red flags, podcast preparation, content creation standards, Atlanta podcast studios, podcast production tips, studio vs DIY recording
For more insider insights and podcast strategy breakdowns, subscribe to Other People's Podcast wherever you listen.
#OPP #OtherPeoplesPodcast #PodcastStudio #PodcastTips #AudioProduction #ContentCreation #PodcastStrategy
 

In the very first episode of Other People's Podcast, host Marnie Joseph sits down with Nick Tapp, founder of Taptico Solutions and longtime Atlanta marketing guru, for a candid and actionable conversation on the evolving landscape of marketing for small businesses—especially as AI-powered search transforms how customers find and interact with local brands.
With over 25 years in Atlanta's marketing, media, and PR scene, Nick shares his journey from radio days at Cox Media to pioneering AI-enhanced marketing solutions for small business owners. He opens up about helping scale Gusto Fresh Bowls & Wraps from just three to twelve locations, and why he pivoted from traditional marketing to become a champion for AI adoption.
From Clicks to Conversions: How Small Businesses Win in 2025
The conversation dives into the seismic shifts happening in how people search online. As Marnie and Nick unpack why website traffic alone is now a "vanity metric," they explore the new metrics of success—like conversions and brand affinity—plus how brand awareness and unified content are more crucial than ever.
Nick breaks down how AI search is changing the rules: It's not about getting clicks, it's about ensuring AI understands, cites, and recommends your business. You'll learn why structuring your website, content, and social presence "on crack" (Marnie's words!) for clarity and consistency is no longer optional, and how podcasting is quickly becoming the new blogging for SEO.
Why This Matters for Podcasters: This episode demonstrates exactly why smart podcast producers are optimizing their content for AI discoverability. When podcasts are properly structured and distributed, they become powerful sources that AI tools can understand, cite, and recommend—expanding reach far beyond traditional podcast discovery methods.
AI Doesn't Have to Break the Bank
Worried that embracing AI is outside your small business budget? Nick walks listeners through practical, affordable steps to start optimizing your marketing, shares top free tools and courses, and explains why treating AI as a collaborator (not just a tool) is the mindset shift every entrepreneur needs NOW.
Meet Our Guest: Nick Tapp
Born and raised in Atlanta, Nick Tapp's career has spanned radio (95.5 The Beat, 97.1 The River, 99X), startup launches, and transformative marketing roles. As founder of Taptico Solutions, he now helps small businesses supercharge their marketing with AI. Nick partners with industry veterans David Clapper and Tribble Reese to offer AI-driven, end-to-end marketing solutions. He's passionate about keeping small businesses ahead in a changing digital world—and about making AI work for real people.
Key Takeaways
1. AI Search Is Here—And It's Changing Everything
Traditional search engines are giving way to AI platforms like Perplexity, Gemini, and ChatGPT, which answer queries directly. The new priority for businesses: ensure AI understands and accurately cites your offerings.
2. Conversions Beat Traffic. Brand Awareness Still Wins.
Website visits mean less than ever—what matters is if new customers can actually find (and trust) your brand across platforms. Nick urges small businesses to focus on conversion metrics, unified messaging, and cross-platform consistency.
3. Content Structure Matters More Than Ever
Ensuring your business information is clear, consistent, and structured (across your website, social media, and beyond) helps AI find you. Think unified "semantic content web"—everything says the same thing, everywhere.
4. You Can Start Small—AI Tools Don't Have to Be Expensive
Use free or low-cost AI tools (like ChatGPT or Perplexity) to optimize, automate, and analyze your content. Not tech-savvy? Start by collaborating with AI for prompts, planning, or summaries—Nick even shares tips on how to ask AI for help.
5. Podcasting = The New Blogging for AI Search
Podcast episodes (especially when repurposed into written and social content) are powerful for AI-driven search and brand awareness—helping you become more discoverable as audio/video content gets indexed by emerging platforms.
Ready to Future-Proof Your Marketing?
Visit Taptico Solutions: taptico.co for AI-powered marketing help, business audits, or to connect with Nick and his team.
Follow Taptico on Instagram or LinkedIn for AI tips and updates.
Want an AI audit or expert help? Contact Nick at nick@taptico.co.
Want to try Perplexity? Use Nick's affiliate code here.
If you enjoyed this episode, please subscribe, leave us a review, and share with your fellow business owners and podcast creators. Want more insights into what makes podcasts successful? Follow Other People's Podcast (OPP) on your favorite podcast platform and connect with us on social for the latest in strategic podcast production!
Connect With Skutch Media
Keywords: AI search, small business marketing, Atlanta, content optimization, conversions, brand awareness, semantic content, Taptico, podcast SEO, Perplexity AI, ChatGPT, AI marketing tools, unified content, answer engine optimization, podcast production strategy
For more insight-packed episodes and podcast strategy breakdowns, subscribe to Other People's Podcast wherever you listen.
#OPP #OtherPeoplesPodcasts #AIsearch #SmallBusinessMarketing #ContentStrategy #PodcastStrategy